My post says "scheduled" but never went out
The most common reason is that your brand is in Review mode, so the post is waiting for your approval. Approve it, or switch the brand to Automatic.
A post that sits on "scheduled" and never arrives is almost always waiting on you, not stuck.
Most likely: it's waiting for your approval
Every brand has a publish mode. New brands start in Review, which means content doesn't go out on its own — it waits in a "to approve" state until you release it by hand. That's a feature, not a bug: nothing publishes without your say-so.
To fix it: open the post and approve it, or switch the brand to Automatic so approved posts publish on schedule. You set this in Brand Settings ▸ Socials. See review vs automatic publishing.
Also check
- The account is still connected. If a channel disconnected, reconnect it in Brand Settings ▸ Socials.
- The scheduled time hasn't passed in a way that skipped it. Re-schedule if needed.
Still not sending?
During early access, publishing may be limited while things are finalized. If a post won't send even after you've approved it and the account is connected, reach out from the FAQ home — that's not something you can fix from settings.
What happens to my cloned voice, and do you train AI on my content?
Your cloned voice is removed from the voice provider when you delete your account. We don't train our own models on your content, and how each AI provider handles data differs by provider.
What's the difference between review and automatic publishing?
Review (the default) holds posts for your approval; Automatic publishes approved posts on schedule without a manual step. You choose per brand.