I can't connect a channel / "account is being prepared" is stuck
New workspaces set up their publishing connection in the background, so it can take a while before you can connect channels. Give it time; if it's still not ready after a day, contact support.
If connecting a social channel isn't available yet — or you see a message like "account is being prepared" — your workspace is still finishing its publishing setup in the background.
Why this happens
When a workspace is created, the connection that handles publishing is provisioned asynchronously — it isn't ready the instant you sign up. Until it finishes, the connect options aren't available.
What to do
- Give it time. This can take a while — longer than a couple of minutes. Come back a bit later and try again from Brand Settings ▸ Socials.
- Refresh the page before retrying, so you're seeing the current state.
If it's still not ready after a day, that's beyond the normal setup window — reach out from the FAQ home so we can look into it. You won't be able to force it from settings.
Once setup finishes, connecting a channel runs the platform's normal authorization flow — see connect your accounts.
What's the difference between review and automatic publishing?
Review (the default) holds posts for your approval; Automatic publishes approved posts on schedule without a manual step. You choose per brand.
Why doesn't my content sound like my brand?
The usual cause is an empty brand voice. Without a voice and tone set up, every brand falls back to the same generic default. Fill in your voice to fix it.