Make it sound like your brand

Goal: teach Ikrames how your brand sounds and who it talks to, so every generated script, caption and carousel comes back in your voice instead of a generic default.

This is the single biggest quality lever you control. Left blank, Ikrames falls back to a safe, generic tone — polite but faceless. A few minutes here changes the output of every reel and carousel you make afterward.

Before you start: these settings save per brand. Check the brand shown in the switcher first — you're editing that brand's voice, not all of them.

Fill in your Voice profile

1. Open Brand Settings from the sidebar, then the Voice profile tab.
2. Under Written voice, fill in what you can — every field you complete sharpens the result:
   • Tone (one-line summary) — a single line describing how you sound (e.g. "warm, grounded, precise; speaks like an older mentor.").
   • Must feel like — the feeling your writing should leave.
   • Must NOT feel like — the tone to avoid (e.g. salesy, preachy, corporate).
   • Example lines — a few real sentences in your voice, one per line. These are the strongest signal of all: Ikrames writes toward how these read.
   • Hard-banned sentence openers — one per line. Openers you never want (e.g. "In today's fast-paced world…") get blocked.
3. The Spoken voice section below fine-tunes how narration is read aloud (register, rhythm, signature words). It's optional — come back to it when you're tuning reels.
4. Click Save. The button activates once you've made a change.

You don't have to fill in everything. Even just Tone plus two or three Example lines lifts output out of the generic default.

Fill in your Briefing

The Briefing tells Ikrames who you're talking to and what you stand for — the difference between a script that's technically correct and one that lands with your audience.

1. In Brand Settings, open the Briefing tab.
2. Under Positioning, write your Core positioning (what the brand stands for) and Core truth (the belief underneath it).
3. Under Target audience, fill in the Audience summary, plus their Needs, Pains and Desires (one per line), and How the audience talks. These steer the angle of every post.
4. Click Save.

Set the quality level

Also on the Briefing tab is a Model setting that picks this brand's generation quality:

• Standard — the default, fast and economical, good for most content.
• Maximum — highest quality for the pieces that matter most, at a higher cost per generation.

Ikrames shows the credit cost before you confirm any generation, so switching to Maximum never surprises you. See plans & credits for how credits work.

What's next

• Generate a reel or carousel and compare it to before — the voice should shift immediately.
• Still reads generic? Check why it doesn't sound like my brand.
• For a full tour of every brand setting, see Brand Settings.