Brand settings
Configure a brand's look, voice, audience, products, and connections — everything that shapes what Ikrames generates.
In the sidebar, Brand Settings is a single item that opens a row of sub-pages along the top. Everything you set here applies to the brand you currently have selected — switch brands in the sidebar to configure a different one. Ikrames reads these settings every time it writes a script, plans a carousel, or renders a reel.
Visual: colors, fonts, and your logo
/brand-settings/visual is the default landing page. Set your five brand colors (primary, secondary, accent, background, text), pick heading / body / mono fonts, and upload a logo and wordmark. You also control how photos are darkened behind text (a gradient or a flat dim), a typography mode (classic vs. editorial), a verified-badge toggle, and brand terms that get highlighted inline on slides. These drive how carousels and reels look at render time.
Briefing: audience, positioning, and character
/brand-settings/briefing is where you tell Ikrames who you are and who you're talking to. It holds:
- Content strategy — a persistent "thread" for your content, with an on/off switch.
- Positioning — your core positioning and the core truth behind the brand.
- Audience — a summary plus needs, pains, and desires.
- Character — mission, values, goals, niche, and a format mix (trust / value / authority / story) that steers emphasis. An Ask Aurea panel helps you fill it in.
- Default model — Sonnet (default) or Opus for this brand's generation.
- Aurea approval mode — how much Aurea does before checking with you; the "review everything" default is the safest.
Note. Leave a field blank and it simply isn't used — an un-briefed brand generates exactly as it did before.
Content pillars
/brand-settings/pillars holds the recurring themes your content rotates through. Click Suggest to have Aurea propose pillars from your brand (optionally steer it with a note), or create them by hand with a name, color, icon, and order. You can attach a promoted product to each pillar. Pillars feed your plans, ideas, and AI topic generation.
Products catalog
/products is a workspace-wide catalog shared across all your brands. Each product carries a name, description, category, tags, price range, and optional affiliate details (link, program, commission, tracking tag). A brand promotes the subset it should talk about through the product picker on the Briefing page.
The three "voice" pages, explained
Ikrames has three surfaces with "voice" in the name. They do different things:
| Page | What it is |
|---|---|
/voice | Your writing tone — tone summary, "must feel like / must not feel like", example lines, banned openers, plus a voice analyzer (record a memo, run a quick check, review scores). |
/brand-settings/voice | A structured voice profile — written-voice fields plus spoken-voice settings (address, register, sentence bias, signature / banned words, formality). |
/library/voices | The actual spoken text-to-speech voices used for voiceover and persona reels. See library. |
Persona: an avatar and voice for talking reels
/brand-settings/persona shows whether your brand is ready for persona reels — an avatar that speaks your script in your voice. It displays your current default avatar and default voice and links out to manage them in the Avatars and Voices libraries (that's where you upload an avatar image or clone a voice from a sample). Persona reels need both a default avatar and a default voice; until both are set, Ikrames points you here.
Connect accounts and publish mode
/brand-settings/socials is where you connect your social platforms and choose a publish mode (review vs. automatic). For how modes, scheduling, and posting actually work, see publishing.
Bring your own HeyGen twin (optional)
/brand-settings/integrations lets a workspace owner or admin connect a personal HeyGen key and pick their real digital-twin look. Persona-reel avatars then render on your HeyGen twin and wallet instead of the default engine — voiceover still uses your ElevenLabs voice. Your key is never shown back, only its last four characters. This is optional: skip it and persona reels use the default avatar engine.
Composition templates (editing style)
/brand-settings/composition-templates stores reusable editing-style presets — pacing, energy, caption preset, and transition vocabulary — kept separate from the structural reel and carousel templates. Create them by hand or import a style from a reference video.
The Library and template editor
Where every asset you generate or upload lives — videos, images, reels, voices, avatars, boards, scenes, and campaigns — plus the visual template editor.
Planning and organizing content
Capture ideas, track everything you've made, and plan posts ahead with Ideas, Content, Calendar, Plans, and Schedules.